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  • namOO User interface design for Foneclay, an interactive application that seamlessly integrates stimulating visuals within the functionalities of a smart phone.

    namOO is a tree themed interface with leaves acting as app icons. You unlock your phone by swiping a seedling and growing it into the app tree. The color of the tree can be adjusted according to the seasons or personal preference. namOO is the first in a series of interfaces currently under development.

    To download the interface for Android, please visit foneclay.com         2012 Interaction Design, User Interface Design
  • blOOn User interface design for Foneclay, an interactive application that seamlessly integrates stimulating visuals within the functionalities of a smart phone.

    blOOn consists of app icons bouncing freely on the screen. A unique collage of apps is created by customizing the size and color to your preference.

    To download the interface for Android, please visit foneclay.com.         2012 Interaction Design, User Interface Design
  • H Wedding To represent the union of the bride and groom, two vertical bars interweave and twist into a H—the initials of both of their names—symbolizing their marriage. The symbol was applied onto a variety of objects in every way you can imagine. From on-screen animations as two bars playfully dancing and weaving together, hot-stamped onto cloth-bound books, blind embossed on invitations, engraved onto envelopes, and even on a fondant cake!     2011 Graphic Design, Typography, Branding
  • Mezzo Labs Mezzo Labs is a digital content and analytics consultancy.The project brief was to rebrand their three subdivisions, which cover the three major phases of their marketing campaign development tools. The typography was based on the already established main identity of the Mezzo brand to retain a sense of continuity while each division was paired with a symbol that represents their roles in a clever and interesting way. A set ofscientific symbols were created as a play on the word “labs.” A pencil/beaker to represent content creation, a DNA/people to represent the social content, and a magnifying glass/speedometer to represent performance optimization.     2012 Branding, Creative Direction, Icon Design
  • Portfolio 1.0 My personal student portfolio straight out of college. I chose to craft an accordion-fold book made from one continuos sheet to create an elegant, seamless, and professional-looking object that stood out from the crowd, yet not overwhelming the content. The book can be unfolded as long as desired, allowing the viewer to see the body of work in a different perspective.     2011 Graphic Design, Branding, Typography
  • GameSpark GameSpark needed a fun and appealing logo that also looked professional and established to be able to compete with the larger chains. The initials of the name was used to create a bursting star, a fitting symbol that any gamer can associate with. The type was customized to echo the curves of the logo when used as a lock-up. To make the most of the budget, a simple but thick 1-color business card – one that complements the logo's form – was designed to work double duty as a traditional card as well as a promotional "tag", one that audiences might deem cool enough to keep.     2011 Branding, Graphic Design, Typography
  • Dough & Batter A bakery specializing in custom cakes and cookies. The initials of the name are combined to create a puffy ampersand that resembles a rising dough. The custom ampersand can be used alone or integrated within the logotype.     2011 Branding, Graphic Design, Typography
  • New York State Restaurant Association The New York State Restaurant Association (NYSRA) provides services and benefits to the food service industry of New York. Forks, spoons, knives, and chopsticks come together to represent the diverse cultures of New York joining in unison. Project design was initiated and completed at C&G Partners.     2011 Branding, Graphic Design, Creative Direction
  • COOP Continuity of Operations (COOP) was initiated by the New York City Office of Emergency Management to help prepare government agencies to continue delivering services to the public during emergencies or disruptions. The brochures call to attention the necessary steps and illustrates the notion of continuity by creating the name with arrows that are in constant motion. Project design was initiated and completed at C&G Partners.     2011 Graphic Design, Typography, Branding
  • Yun Design An identity design for a interior designer, an abstract chair represents the initials of her name, H when upright and Y when flipped. Various techniques are used to create the chair in which she sits on.     2011 Graphic Design, Branding, Typography
  • YakiMaki A logo for a Japanese restaurant, the abstract shapes represent sushi rolls and fish scales. The composition and color combination reveal the initials of the name.     2011 Branding, Typography, Graphic Design
  • Riverkeeper Riverkeeper is a watchdog organization dedicated to defending the Hudson River and protecting the drinking water supply of nine million New York City and Hudson Valley residents. To illustrate their mission, abstract waves of a river were joined together to form a shield. Project design was initiated and completed at C&G Partners.     2011 Branding, Graphic Design, Icon Design
  • NYC Office of Emergency Management The New York City Office of Emergency Management (OEM) publishes a series of public awareness guides as part of their “Ready New York” campaign. Available citywide, the guides detail the steps necessary to prepare and respond to a disaster or an emergency. Each guide covers a different subject and is intended for a specific audience, Wether it’s finding a evacuation center or taking care of your pets in an emergency, the guides have something for everyone. Project design was initiated and completed at C&G Partners.     2011 Art Direction, Branding, Graphic Design
  • NFF Annual Report An annual report for Nonprofit Finance Fund – a national leader in helping nonprofits strengthen their financial health. To reflect the humble nature of nonprofit organizations, the design production was kept at a minimum, simply letting the layout, typography and stark imagery create a compelling display of NFF's mission. Project design was initiated and completed at C&G Partners.     2011 Graphic Design, Art Direction, Design
  • Granite Fund Advisors An invesetment firm with offices in New York and Hong Kong, Granite needed an identity to help establish itself as a trusted partner in money management. An abstract and bold "G" is formed by nesting a forward pointing arrow within a upward pointing one, symbolizing growth and protection.     2011 Branding, Graphic Design, Icon Design
  • Stuart Weitzman Icon and pattern explorations for the renowned shoe designer. Project design was initiated and completed at C&G Partners.     2011 Branding, Graphic Design, Typography
  • Bethzatha Church The Bethzatha Church needed a card that would serve as a tool to reach out to guests and potential members and as a program schedule to be used by all members. The design was inspired by the bible verse John 4:13-14 in which water is used as a metaphor. The front of the card is pitch black with just a hint of an opening in the center. The back reveals a fully open bible/door, flooding the page with water and light.     2011 Graphic Design, Design, Creative Direction
  • The Bridge Church Logo design for a non-profit youth group ministry. Bridges coming from multiple directions weave together to form a cross.     2011 Branding, Graphic Design, Icon Design
  • Jewish Foundation for Education of Women The Jewish Foundation for Education of Women is a private organization that provides scholarships to women of all backgrounds and ages who are in need of financial aid. The logo is an abstract book as well as opening door that symbolizes education and the opportunities they create. Project design was initiated and completed at C&G Partners.     2011 Branding, Graphic Design, Design
  • Zentero Capital An invesetment firm with offices in New York and Hong Kong, Granite needed an identity to help establish itself as a trusted partner in money management. An abstract and bold "G" is formed by nesting a forward pointing arrow within a upward pointing one, symbolizing growth and protection.     2011 Branding, Graphic Design, Typography
  • Junior Show An identity for the annual Junior Show for the graphic design students at the Fashion Institute of Technology. The lowercase J of the classic typeface Futura is simply used upside down to create an exclamation symbol. The simple and uncluttered look in addition to the familiar color scheme of emergency symbols helped create an eye-catching identity.     2011 Graphic Design, Typography, Design
  • ACLS The American Council of Learned Societies, a private, nonprofit federation of seventy national scholarly organizations, is the preeminent representative of American scholarship in the humanities and related social sciences. Five books join together to create a star within the negative space, representing the fellowship of the various organizations and their academic advancement. Project design was initiated and completed at C&G Partners.     2009 Graphic Design, Branding, logo design
  • Blue Ridge Farms A manufacturer and supplier of packaged deli items based in Brooklyn, Blue Ridge Farms was in need of a update to their brand identity. This new logo was created based on their original identity which featured a rooster that symbolized their farm-freshness. The logo was simply updated by using circular stripes that represent the ridges of a mountainous landscape. The stripes are repeated and rotated in various sizes to illustrate an abstract rooster, which kept their brand identifiable by existing customers. Project design was initiated and completed at C&G Partners.     2011 Branding, Graphic Design
  • National Parks of New York Harbor A series of ads promoting special events organized by the National Parks of New York Harbor.
    The ads were featured in the New York Times during the month of October, 2010.

    Credits:
    Studio: C&G Partners
    Principle: Steff Geissbuhler
    Lead Designer: Hyun Auh         2013 Advertising, Art Direction, Creative Direction
  • VDA VDA, formerly Van Deusen Associates, a vertical transportation consultancy with headquarters in New Jersey, offers comprehensive design and engineering services for elevators and various other types of lift systems.

    The goal was to redesign their existing website to better reflect and speak to the innovative, modernized client base they serve, in particular, architectural firms, and draw focus to the experience and expertise of their team.

    The primary area of the website is a portfolio of their projects, represented through clear, bold photos in carousels. To highlight their growing international clientele, a map toggle places the projects in a global context. To focus on their biggest assets – their expert team members – each project is tied to one or more of the staff members, and leads to a robust biography with their professional history. The persistent band on the left side features an expandable and revolving set of “easter egg” images, drawing the viewer’s interest and curiosity.

    Credits:
    Partner in charge: Maya Kopytman, C&G Partners
    Lead designer: Hyun Auh, C&G Partners
    Developer: Tim Murtaugh         2012 Interaction Design, Web Design
  • Lucia Pizza I had the pleasure of designing for one of my favorite restaurants, one that I’ve been frequenting for almost 20 years. For the past 50 years, this little hole-in-the-wall pizzeria is the only thing that remains unchanged in this bustling town of Flushing, New York. Locals swear by this landmark establishment, long considered one of the best slices in New York.     2012 Branding, Creative Direction, Graphic Design
  • OEM Biennial Report 2011 marked a shift for the Biennial Report from a PDF version to a interactive online experience. To make the content as engaging as possible, photography and infographics are used to illustrate progress, achievements, and report on their programs. In addition to the main menu bar, the viewer can choose from several different navigation options including slideshow arrows, a pull-up list menu, or a thumbnail menu.

    Credits:
    Partner in charge: Maya Kopytman, C&G Partners
    Lead Designer: Hyun Auh, C&G Partners
    Developer: Tim Murtaugh         2012 Editorial Design, Interaction Design, Web Design
  • pixOOm User interface design for Foneclay, an interactive application that seamlessly integrates stimulating visuals within the functionalities of a smart phone.

    pixOOm is based on the halftone patterns used in printing presses, bringing the two mediums together on the screen. What seems like just a serene image of a tree, reveals a pattern of dots which transforms into the interface's icons when zoomed in.

    To download the interface for Android, please visit foneclay.com

    Credits:
    Studio: AuhDesign
    Creative Direction and Design: Hyun Auh         2013 Icon Design, Interaction Design, User Interface Design
  • Advantage Homes A multi-faceted company providing home improvement services, from financing to construction.

    Credits:
    Studio: AuhDesign
    Creative Direction and Designer: Hyun Auh         2013 Branding, Graphic Design, Web Design
  • Marks A collection of 60+ logos that I designed for all kinds of clients over the past several years. Some a success, some rejected, but all thoughtfully crafted. Categorized by color, it makes for an interesting study of letterforms, abstraction, and color choices.     2013 Branding, Graphic Design, Typography
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