A building facade featuring a large 3D "JackRabbit" logo with a pink stylized rabbit design and gray text.

Jack Rabbit

A go-to destination for runners, Jack Rabbit sought a brand refresh that would align with the passion and drive of its customers. The new identity features an energetic logo with a linear drawing of a leaping rabbit, evoking an aerial view of a running route while symbolizing speed and forward momentum. The redesigned signage and packaging, incorporating the new logo, color palette, and typography, revitalized both the in-store experience and the digital presence.

A logo featuring a stylized pink line drawing of a rabbit above the text "JackRabbit" in gray.
A pink shopping bag featuring a large white stylized rabbit design and the "JackRabbit" logo in white at the bottom.
A pink box with a large white stylized rabbit design and the "JackRabbit" logo in white on the side.
A roll of pink wrapping paper with a repeating pattern of white stylized rabbit designs.
A building facade featuring a large 3D "JackRabbit" logo with a pink stylized rabbit design and gray text.
Two pink water bottles featuring a white stylized rabbit design, with one bottle slightly tilted and both having white caps and pink handles.
A pink T-shirt featuring a circular pattern of white stylized rabbit designs on the front.
A gray water bottle featuring a white stylized rabbit design, slightly tilted and with a matching gray cap.
A pink vertical flag with the text "Hit Your Stride" in white, along with the "JackRabbit" logo at the bottom. The flag is mounted on a black stand.