American Express Membership Experiences

Being an American Express cardholder brings a level of prestige unmatched by any other financial services brand. A key part of maintaining this status is the range of perks offered through their Membership Experiences program, where members gain access to exclusive events and early purchase opportunities for the most sought-after tickets. To emphasize the exclusivity of these offerings, a visual identity system was designed to seamlessly co-brand these experiences with event partners. At the core of the design is a textural element that resembles the lens flare of a spotlight, creating a sense that you’re on center stage.