Sonace

A brand identity system for a data center specializing in hosting cryptocurrency miners. The letter “S” is crafted from two interlocking squares to visually represent the foundational concept of blockchain—interconnected and secure. Since uptime is critical in the data center industry, a green-centric color palette was chosen to evoke a sense of activation and constant operation. Paired with the sturdy logo, the visual identity is meant to reinforce the feeling of security and reliability.