The image shows Datadog's logo, a white dog holding a picture frame, set against a purple geometric background with thin red lines.

Datadog

As the first creative director at Datadog, I was responsible for shaping the brand’s creative vision and direction. Established the in-house design team and implemented systems that became the foundation of our creative operations. From print to digital to physical spaces, the examples below highlight the various touchpoints I oversaw as both the creative lead and designer.

A Datadog Brand Guidelines document featuring sections on logo, typography, color schemes, patterns, and iconography, with a clean and structured layout.
The image shows a Datadog card with a geometric pink heart on a purple background. Datadog's logo is in the lower left, and the text "Love, Bits & friends" appears at the bottom.
A Datadog webpage showcasing modern monitoring and security solutions, featuring product details, customer logos, and a CTA for a free trial.
A Datadog outdoor poster promoting "Cloud-Scale Observability & Security" with a geometric purple and red design.
The image shows a Datadog booklet titled "The Business Value of Observability" on a dark purple background with the Datadog logo in the bottom right corner.
An open Datadog eBook showcasing business outcomes like reducing IT costs and security risks, featuring customer success stories and colorful graphic designs.
The image shows the Datadog logo with the dog wearing futuristic glasses on a purple background.
A tablet screen displaying the Datadog interface with a chatbot named "Bits AI" asking, "How can I help?" along with example questions for assistance.
A set of three AWS and Datadog booklets focused on cloud-scale monitoring, serverless applications, and migrating workloads to AWS, with vibrant illustrated covers.
An open Datadog booklet featuring a table of contents on containerized applications on AWS, alongside an illustration of trucks carrying containers in a futuristic landscape.
Three colorful Datadog and Azure booklets stacked together, featuring cloud-scale monitoring and migration topics.
An open booklet titled "Cloud-scale monitoring with Azure and Datadog," featuring a colorful contents page with sections on migrating workloads, serverless applications, and containerized applications in Azure.
Five Datadog Annual Reports from 2019 to 2023, featuring vibrant purple and black covers with geometric designs.
The image shows the word "DASH" in bold white letters, with vertical lines separating each letter, set against a black background.
A busy event space with people walking past a large "DASH by Datadog" sign on the wall.
The image shows eight abstract, black-and-white geometric shapes made of vertical lines on a black background.
Three posters for Datadog's Dash event with geometric designs on a purple background.
Four Dash event graphics with the text "Scale Up Speed Up" in various vibrant color schemes and geometric designs.
A Datadog graphic for re:Invent 2020 featuring a purple and pink pyramid with geometric lines on a black background.
A Datadog graphic for re:Invent 2021 with diagonal pink and purple lines on a black background.
A Datadog graphic for re:Invent 2022 with purple and pink abstract vertical lines on a dark background.
A Datadog booth at an event with large illuminated displays and a purple, pink, and blue Datadog logo overhead.
A Datadog flyer for AWS re:Invent promoting speaking sessions with a purple geometric design and session details.
Datadog page for AWS re:Invent 2020 with geometric design and colorful sections.
A Datadog flyer for AWS re:Invent 2020, featuring colorful sections titled "Engage," "Learn," "Compete," "Hack," "Collect," and "Win."
A Datadog billboard with the text "Cloud-Scale Monitoring & Security" on a pink and purple background.