GameSpark
GameSpark needed a fun and appealing logo that also looked professional and established to be able to compete with the larger chains. The initials of the name was used to create a bursting star, a fitting symbol that any gamer can associate with. The type was customized to echo the curves of the logo when used as a lock-up. To make the most of the budget, a simple but thick 1-color business card – one that complements the logo's form – was designed to work double duty as a traditional card as well as a promotional "tag", one that audiences might deem cool enough to keep.