Lucia

A hole-in-the-wall pizzeria that has been serving the community from the same spot for over 60 years. Not only is it a local favorite, but many consider it a landmark in the bustling downtown of Flushing, New York. As a long-time patron for over 20 years, I had the pleasure of refreshing the design for one of my favorite pizzerias. Keeping it simple, I used a deliciously curved typeface and a simple “tomato red” palette and let the food speak for itself.